The Marketing & Strategic Management course includes topics on customer service, targeting and connecting with potential clients, developing product strategies, product branding and promotional campaigns to reach specific customers and increase sales.

Duration: 4 years

Training course:

DTU Marketing & Strategic Management students are taught how to identify high-potential clients, develop products and services, sales and management techniques and develop a strong understanding of client requirements.

Professional skills

• A knowledge of how to create, implement, and evaluate marketing plans to maximize competitive advantages in different market segments
• To understand customer needs, develop distribution channels and execute well-planned promotional strategies
• Negotiation skills

Career prospects

There are many job opportunities for students who complete this major. Graduates will be employed in Marketing and Sales, Public Relations, and Customer Service positions, as management consultants, in the development of Start-Ups and small businesses, in strategic planning and analysis in government and large multinationals.