Marketing and Strategic Management (HP)

Marketing & Strategic Management (HP)



The Marketing & Strategic Management course includes topics on customer service, targeting and connecting with potential clients, developing product strategies, product branding and promotional campaigns to reach specific customers and increase sales.


Duration: 4 years


Training course:


DTU Marketing & Strategic Management students are taught how to identify high-potential clients, develop products and services, sales and management techniques and develop a strong understanding of client requirements.


Professional skills


  • A knowledge of how to create, implement, and evaluate marketing plans to maximize competitive advantages in different market segments
  • To understand customer needs, develop distribution channels and execute well-planned promotional strategies
  • Negotiation skills


Career prospects


There are many job opportunities for students who complete this major. Graduates will be employed in Marketing and Sales, Public Relations, and Customer Service positions, as management consultants, in the development of Start-Ups and small businesses, in strategic planning and analysis in government and large multinationals.


Academic Programs


  • Year of founding: 1995

    Address: Room 201, DTU Faculty of Business Administration - 254 Nguyen Van Linh, Danang

    Tel: 0236.3650403 (ext 128)



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Duy Tan University’s mission is to focus on the education and research of various sciences and technologies in order to produce dynamic, creative, healthy graduates, who love their country, possess humanitarian Vietnamese values, a sense of community, self-confidence and a broad range of capabilities and skills, to become Citizens of the World.

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Address: 254 Nguyen Van Linh, Danang, Vietnam

Tel: (+84) 236.3650403 - (+84) 236.3827111