undergraduate

On August 18, the DTU Faculty of Humanities and Social Sciences invited Dr. Do Anh Duc, from the University of Social Sciences and Humanities at Vietnam National University in Hanoi, to give a presentation on “Convergence Culture in the Context of Multimedia Communications.” Lecturers and students from the faculty and other interested people attended.

The emergence and development of Convergence Culture originated from recent rapid advances in science and technology. Using new technologies, the media can more easily investigate personal behavior and monitor themselves at the same time. Issues related to social networks, media convergence, and Convergence Culture have been attracting more and more interest from researchers and the general public alike.

  

“The world today is quite unlike the first half of the 20th century. We are now concerned about the dangers of the media,” Dr. Duc explained, “we now believe that the media be can controlled and manipulated for special purposes. On the one hand, Convergence Culture attaches great importance to initiatives of the general public, but, on the other hand, must also has educate them about the media and empower people to work together to deal with media and create stable, effective and sustainable communication channels.”

Dr. Do Anh Duc presented and clarified the concepts of technological, economic, social and global convergence, with practical examples drawn from real-life in Vietnam and around the world. A lively discussion then ensued about the two sides of Convergence Culture, whether it leads to democracy or not, and the meaning of collective intelligence.

  

“Our Introduction to Multimedia Communications classes and today’s seminar provide us with a general overview of multimedia communications nationally and worldwide,” Nguyen Tan Canh explained. “We now have a deeper understanding of matters related to the creative industry, digital marketing, data journalism, mobile journalism and multimedia interactions. Meanwhile, through practical exercises, we will also accumulate the vital skills needed to create multimedia communications products.”