Undergraduate

The 2026 Digital Business Student Competition officially kicked off at Duy Tan University on the afternoon of September 10, 2026, alongside the “Students Beyond Digital Limits” Forum. The Vietnam E-commerce Association (VECOM), the Network of E-commerce Training Institutions (VECOMNET), and DTU jointly organized the event, launching a new competition season for students nationwide.

The 2026 Digital Business Student Competition officially kicked off at DTU

Speaking at the event, Mr. Tran Van Trong, Vice President of VECOM, said that as countries transform into digital nations, technology, innovation, and the ability to apply knowledge in practice are becoming increasingly important for the younger generation. He emphasized that participating in digital business activities and competitions not only helps students build their knowledge and skills but also gives them opportunities to tackle real-world business challenges, better preparing them to start their own businesses and enter the workforce after graduation.

Young participants can interact with a distinguished panel of speakers

and hear practical insights into how AI is reshaping the workplace

This year's competition will run from September through December 2026 and feature four rounds: registration, preliminary, qualifying, and semifinal and final rounds. Registration will be open from September 10 through September 28, 2026, on the official website, dbc.vecomnet.vn. Throughout the competition, teams can also participate in a series of advisory workshops, Unitour activities offering direct support at universities, and a Digital Startup Forum.

The “Students Beyond Digital Limits” Forum offered participants useful information

Through the 2026 Digital Business Student Competition, students can put theory into practice while tackling business challenges presented by companies. These experiences will help them develop creative thinking, apply technology effectively, and strengthen their problem-solving skills in the digital business environment.

Teams will work on business case studies provided by companies in several key areas, including online sales, digital marketing, and digital business ideas. Students will be required to develop professional digital marketing plans, set up and operate online stores, run multichannel marketing campaigns, and assess project feasibility using actual figures.

This is an opportunity for young people to keep up with emerging trends,

connect with businesses, and gain hands-on experience with real-world digital business challenges

This year's competition will incorporate green e-commerce and sustainable business models across all three categories to promote sustainable e-commerce development alongside environmental protection.

As part of the “Students Beyond Digital Limits” Forum, young participants had the opportunity to interact with a distinguished panel of speakers and hear practical insights into how AI is reshaping the workplace, driving the emergence of new business models, and highlighting the core skills students need to turn their ideas into real-world products.

This is an opportunity for students from DTU and other universities nationwide to keep up with emerging trends, connect with businesses, and gain hands-on experience tackling real-world digital business challenges. Through these experiences, students can develop creative thinking, strengthen their ability to apply technology, and better prepare for the job market in the digital age.

(Media Center)