Undergraduate

After many all-night deadline sprints, creative brainstorming sessions that drained laptop batteries, and the pressure of turning ideas into fully developed projects, students from the DTU School of Languages, Humanities, & Social Sciences (LHSS) officially reached a memorable milestone in their university journey on the morning of May 8, 2026: the graduation project defense “K28 journey to the finish line:  Impression of Multimedia Communications”. More than just a final defense session, each student had a chance tell their own creative story through passion, hard work, and the impressions of youth.

The jury with the team who won first prize for their project Dai Loc Lo Go Rice Paper

The six projects were six creative impression imbued with the spirit of Gen Z. From familiar brands to local cultural values, each group breathed new life into their topics through modern communication thinking, fresh perspectives, and bold strategies. They confidently presented how they created their professional communication strategies: from market research and target audience analysis to concept development, communication messaging, implementation plans, and budget projections.

The atmosphere in the auditorium received one energy boost after the other from confident pitching sessions, sharp debates, and practical specialized questions from the jury. Every piece of feedback and every insight helped the students refine their projects and provided them with valuable ideas for their careers ahead.

Meaningful awards were presented to:

    first prize: “Dai Loc Lo Go Rice Paper”,
    second prize: “Lighting up Rang Dong, running with ease and speed”,
    third prize: “Danang board game”,

    consolation prizes:

    “Thong Nhat safety matches”,
    “Cung Dinh cajuput oil”,
    “Ba Lieu Me dry sesame cake”.

The “K28 journey to the finish line” has come to an end, but the journeys of these young media professionals have only just begun. From today’s deadline sprints come opportunities for these projects to enter the real market and for these ambitious young creators to continue pursuing their own communication dreams. Let us take a look back at this “K28 journey to the finish line” through the photos below:

(Media Center)