On December 12th, the finals of the Marketer’s Challenge 2025 competition, themed Brand Color Fest 2025, took place in a highly dynamic and creative atmosphere, featuring presentations from the Top 9 outstanding teams. The competition was jointly held by the Marketing Faculty and Applied Arts Faculty, attracting the participation of a large number of students, lecturers, and business representatives.
Marketer’s Challenge 2025 was held to create an academic yet practical platform where students could apply their marketing expertise combined with artistic thinking, design, and brand creativity. Through the competition, students had the opportunity to hone their strategic thinking, teamwork, presentation, and rebuttal skills, while also directly engaging with real-world business scenarios.
The organizers awarded the First prize to LHN Trading and Technology Service Co., Ltd. (La Hoàn Nguyên)
The competition consisted of two rounds:
- Preliminary round - Building Brand Color, and
- Final round - The Best Brand Color.
After the preliminary round, the organizing committee received 86 project submissions from various fields, with support from over 20 businesses. Teams had the chance to meet with business representatives to discuss their plans, strategies, and brand identities. At the same time, the committee, in collaboration with business professionals, experts, and alumni, organized several training sessions for the project teams, including topics such as:
Presentation skills, Brand Studio techniques, Product packaging design techniques, Product design thinking and customer orientation, Brand development, and more. After conducting research and refining their Proposal, the judging panel selected the top 9 teams to advance to the Finals.
Marketer’s Challenge 2025, a competition where students have the opportunity
to apply their marketing expertise combined with artistic thinking, design skills, and brand creativity
In the Final round, the teams presented their brand campaign products on a trial scale through exhibitions, presentations, and live rebuttals before the judging panel. Each project demonstrated serious investment and creativity in leveraging brand colors linked to marketing strategies, receiving positive feedback from experts.
At the conclusion, the organizers awarded the following prizes:
- First prize: Ch?m S?c Vi?t - Media team for LHN Trading and Technology Service Co., Ltd. (La Hoàn Nguyên),
- Second prize: K?t Sáng - Media team for VPBank
- Third prize: Shark Multimedia - Media Team for Calvary Coffee Manufacturing and Service Co., Ltd; and CREATIO - Media team for Vinh Ð?c General Hospital
Additionally, the Consolation prize was awarded to the following teams:
- MAKE COLORS - Media team for The Best Trust English Center,
- Ði?m Sáng - Media team for Ð?c L?c Electric Cable and Wire Co., Ltd.,
- T10Z - Media team for Navi Real Estate Trading Platform,
- Nét Chiêu - Media team for Du M?c Art Printing Co., and
- Chòm Sao R?c L?a - Media team for FiveSS Joint Stock Company.
Specially, the Most Voted Product Award went to the K?t Sáng - Media team for VPBank.
Nguyen Xuan Hau, a member of the Ch?m S?c Vi?t Team, shared:"We were overjoyed to receive the First prize. This achievement reflects numerous nights spent refining every idea and every slide, perfecting our presentation until the very last minute, all while managing deadlines and creating a tangible product that could be seen and touched. We sincerely thank the lecturers from the Marketing and Applied Arts faculties, the organizing committee, and the supporting businesses for providing such a meaningful platform. Winning the First prize is not only a reward but also a milestone, affirming that dedicated effort is always recognized."
(Media Center)